Course curriculum

7 Chapters · 35 Lessons

  1. 1

    Welcome to the course

    1. (Included in full purchase)

      What to expect in this course

    2. (Included in full purchase)

      Let's make a commitment together

  2. 2

    Module 1: Focus group fundamentals

    1. (Included in full purchase)

      What's a focus group?

    2. (Included in full purchase)

      Why can't I just use a survey?

    3. (Included in full purchase)

      When to use focus groups

    4. (Included in full purchase)

      What focus groups can/ can't do

  3. 3

    Module 2: Planning your focus group

    1. (Included in full purchase)

      Choosing the group size

    2. (Included in full purchase)

      Duration of a focus group

    3. (Included in full purchase)

      How many focus groups to run

    4. (Included in full purchase)

      Virtual vs in-person

  4. 4

    Module 3: Selecting participants

    1. (Included in full purchase)

      Random vs non-random sampling

    2. (Included in full purchase)

      Department vs company-wide

    3. (Included in full purchase)

      Getting the right mix of people

    4. (Included in full purchase)

      The power dynamics problem

    5. (Included in full purchase)

      The "enthusiastic volunteer" trap

    6. (Included in full purchase)

      How to invite participants

  5. 5

    Module 4: Creating your focus group guide

    1. (Included in full purchase)

      What's a focus group guide?

    2. (Included in full purchase)

      Setting a clear objective

    3. (Included in full purchase)

      The 3-part structure

    4. (Included in full purchase)

      Open-ended questions

    5. (Included in full purchase)

      Leading questions

    6. (Included in full purchase)

      Follow-up questions

    7. (Included in full purchase)

      Testing your questions

  6. 6

    Module 5: Facilitation techniques

    1. (Included in full purchase)

      The dominant participant challenge

    2. (Included in full purchase)

      The silent participant

    3. (Included in full purchase)

      When groups turn hostile

    4. (Included in full purchase)

      Handling awkward questions

    5. (Included in full purchase)

      Maintaining neutrality

    6. (Included in full purchase)

      Reading the room

  7. 7

    Module 6: Capturing & using insights

    1. (Included in full purchase)

      Taking notes

    2. (Included in full purchase)

      Identifying themes & patterns

    3. (Included in full purchase)

      Presenting critical feedback

    4. (Included in full purchase)

      What if your boss asks "who said that?"

    5. (Included in full purchase)

      Simple reporting template

    6. (Included in full purchase)

      Your next steps

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